29 October 2013

Search Engine Optimization In 2013

By Marcus Ryan


You probably already know that search engine optimization has become a crucial piece of the puzzle to succeed as a business. The internet is now being use for more than just watching cat videos, people are looking for products and services online and most importantly finding local businesses. In this article we have a few tips to help you get started with SEO.

It's important to understand how to properly optimize your website for the search engines, the reason is you want to make sure that you get the highest possible rankings on Google. One quick tip you can implement is the use of misspelled keywords to get more traffic. Believe it or not a lot people type misspelled keywords while search for something. Content optimization is crucial, make sure your targeted keywords are found in the content of your site.

If you don't have a site yet then choose a domain name that is keyword rich. Exact match domain names still work very well and it provides an instant boost in rankings. The goal here is to make people find your website organically for 5-10 closely related keywords that apply to your website/business. If SEO is done properly it can save you thousands in advertising.

Search engine optimization changes very frequently, but if you are able to stay on top on what's working now you'll stay safe against any future updates from the search engines like Google. These days social signals and unique quality content is everything in order to achieve first page listings, what you need is to make sure your site has a professional design but also a well balanced onsite optimization.

It bears repeating: The heart and soul of the SEO process lies in understanding the way the search engines react to relevant keywords. Using keywords appropriately will create a search engine dynamic that will achieve rankings and direct visitors. The more you study about how search engines work, the easier SEO will be to understand.




About the Author: