18 October 2013

Social Media Marketing Tips That Works

By Reed Franklin


Social media has quickly made its way into everyday life. Every morning, customers go to their favorite sites and come back many times each day. Smart marketers know how to reach this large potential audience. The following article gives you some ways you can get into SMM.

If you're keeping a blog for social media purposes, you have to make sure that it's kept as active as possible. When you've got fresh material, your readers will expect new topics, and they'll keep coming back for more. This has been shown to actually be true considering the amount of subscriptions to magazines people have made. Make sure you're being consistent so that visitors will return.

Take advantage of YouTube by adding it to your marketing plans that use social media. YouTube works great to attract new people to your website, because your posted videos have already provided them with a preview of what you have to offer. This tool can help you to increase hits to your site and sales of your product, too.

Give your social media followers exclusive offers. Engage customers by providing them with something exclusive. Try opening up contests for your fans. Another option would be to give followers a special price or discount on services and products. Additionally, make special announcements exclusively on your social sites.

One of the most powerful ways to a successful social media marketing campaign is to give thoughtful consideration to the details of your overall strategic plan. If you spend your time and effort on one social marketing strategy, only to switch to the next latest technique, you will wind up at a dead end every time. Devise a strategy that incorporates many different modes of attack, and follow through accordingly.

Determine ahead of time if you really want an active, ongoing dialog with customers. Simple marketing through social networks is what you should focus on if you are only interested in driving sales. If you desire to have your customers to purchase your products every now and then, start off by saying "Hello." This gives your client the reins to take over the conversation.

Continually interact with your customers. If you have something relevant to say on their Facebook statuses or other posts, go for it. Don't promote yourself on their personal posts, though. You should only mention products and services when they are truly relevant to a topic.

Use email marketing along with social media. Make sure that your emails contain buttons or links to your Facebook or Twitter accounts, with a note that you personally answer customer questions there. This is also a great place to encourage users to join onto your newsletter.

Combine social media and email marketing. To do this, consider including social media widgets the end of your email. Encourage people to subscribe to your newsletters and other information by adding the appropriate links to your emails.

Set up an automatic tweet for every post you make to your Internet blog. You may also choose a few bloggers that can post high-quality content and updates that include links to their written posts. They might enjoy the publicity, and your followers are sure to like the stellar content you provide.

Keep checking on what your competition is doing. Look at their profiles and keep track of what they share. You can do something comparable and try to attract the same audience, or you can think of something entirely different and target a different audience.

Review everything you put up a couple of times before you actually add it to your social media marketing. Sometimes social media pages go viral, so be careful of making mistakes. It will make for much publicity, but probably not the right kind.

If you have a blog for your company, then when you update your blog with new content, post it on your social media sites after you publish. The people who follow you through social media sites will appreciate being notified when you provide fresh, useful content for them.

It is not hard at all to get into SMM. Actually, social media marketing can provide an enriching advertising experience for many of your customers. The only thing you have to worry about is applying this advice correctly in order to achieve the best possible results from your social media campaign.




About the Author: