01 April 2014

Long Island Marketing & Facebook With Teens

By Robert Sutter


When it comes to any website, you are most likely going to see rises and falls in various amounts. It's not abnormal to see this change but I cannot help but feel as though the falls are those which are able to gain more attention. That being said, Facebook - as popular as it is - has seemingly been focused on since it doesn't seem like many younger people are using it as much. Considering the work of Long Island marketing, what are the reasons for this, you may wonder?

CNNMoney reported on this and Facebook actually commented on the matter, too. Facebook financial chief officer David Ebersman said that, indeed, teenagers have not been using the site as much, judging by the results seen in the first quarter. This does not mean that the site is in trouble, as it has been stated that overall usage has been kept at a stable level, which is fortunate for Long Island marketing efforts. I think that there is something to consider about Facebook, though, especially in relation to how teens are not utilizing the platform as much.

Parents have seemingly brought this site into their everyday lives as well, which is something that has brought about a number of responses. It's not hard to see why, since Facebook started off as just a college experiment that would be able to benefit Harvard students as well as those in certain Boston areas. As we all know, though, today is far more inclusive, to say the very least. Since teenagers have to worry about their parents seeing their Facebook walls, it's clear that they desire more private platforms by comparison.

What about the presence of newer websites that seems to be much more visual by comparison? Facebook, while popular to a great extent, is not quite as graphically inclined as other sites that those in Long Island marketing can point out, Instagram being one of the strongest examples. What about the micro-blogging platform known as Tumblr? Regardless of what the case may be, it is vital that firms along the lines of fishbat have been able to recognize varying levels of popularity as far as teen usage went.

This is not to say that Facebook is in any immediate danger, which I am sure goes without saying for most. In actuality, Facebook has remained steady and it is still arguably the most platform for the sake of social media that you can imagine. That being said, there has been a decrease in teenage usage. With such groups going to other websites in which they have more privacy, in most cases, this may seemingly create competition that helps to make all parties involved more effective.




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