Marketers are slowly saying 'rest in peace' to content marketing. The algorithm changes that Google has implemented now require that any paid link must have a nofollow tag. Value has dwindled in the promotions that brands have grown accustomed to.
What value does a sponsored link provide if the PageBoost rank is irrelevant? It is common knowledge that brands only use online promotions to increase their rankings in the search engines. When marketers focus all of their time and energy on SEO efforts, they miss out on the bigger issue at hand. The new type of SEO is not only about search engine results and traffic generation, revenue and engaging the brand is also very important.
A link is able to drive home a lot more than just higher rankings in search engines. These links are able to provide the level of exposure that is necessary in modern times to move forward and become that much more visible to the target market. A well-placed link with a nofollow tag is still a whole lot better than no link at all. It is as simple as that because the exposure is invaluable and will lead to increased traffic.
While most of the time an Internet marketer will want to avoid no follow links, they need to realize these can help them in getting the search engines to realizing they are not just trying to increase their rank by getting more links. Instead, these links are going to help the websites rank higher because the site is not going to be seen as trying to game the system.
The first algorithm update by Google was announced in 2012, and it was called Penguin. The goal of Penguin was to make the black hat websites rank lower in the search engine results. This meant that if Google believed that a website owner was trying to increase their PageRank artificially, the site was penalized. The trends for content marketing will continue to fluctuate. However, the foundation will always remain the same. Make sure that the content you produce is strong, and the audience connection is genuine. When these two factors are in place, link generation will become less of an issue.
What value does a sponsored link provide if the PageBoost rank is irrelevant? It is common knowledge that brands only use online promotions to increase their rankings in the search engines. When marketers focus all of their time and energy on SEO efforts, they miss out on the bigger issue at hand. The new type of SEO is not only about search engine results and traffic generation, revenue and engaging the brand is also very important.
A link is able to drive home a lot more than just higher rankings in search engines. These links are able to provide the level of exposure that is necessary in modern times to move forward and become that much more visible to the target market. A well-placed link with a nofollow tag is still a whole lot better than no link at all. It is as simple as that because the exposure is invaluable and will lead to increased traffic.
While most of the time an Internet marketer will want to avoid no follow links, they need to realize these can help them in getting the search engines to realizing they are not just trying to increase their rank by getting more links. Instead, these links are going to help the websites rank higher because the site is not going to be seen as trying to game the system.
The first algorithm update by Google was announced in 2012, and it was called Penguin. The goal of Penguin was to make the black hat websites rank lower in the search engine results. This meant that if Google believed that a website owner was trying to increase their PageRank artificially, the site was penalized. The trends for content marketing will continue to fluctuate. However, the foundation will always remain the same. Make sure that the content you produce is strong, and the audience connection is genuine. When these two factors are in place, link generation will become less of an issue.
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