03 July 2014

Blacklists The Virtual Grinch Email Marketers Fear

By Faisal Rodgers


Blacklists are the black horse of doom for internet marketers around the globe. Nothing is worse than setting up your email campaign for Christmas only to find that your server has been blacklisted and all your hard work is landing squarely in the spam folder. If you are new to e-mail marketing, you might be wondering what this dreaded blacklist is, and how to avoid it - that, we can help you with.



The first thing the blacklist is going to do is be shared with other hosting companies. When the blacklist gets shared it often is going to prevent the emails that marketers are sending out from reaching clients who are on a specific server. When this happens it means the marketer is going to miss out on quite a bit of their traffic potential and this means they are going to notice a dramatic drop in their income.

There are hundreds of blacklists that are operated by a variety of parties making it much harder to get off the blacklist if you are unfortunate enough to end up there. The best thing to do is find out why you are on the black list and take measures to avoid it in the future.

If you have purchased a list and did not build that initial rapport, another thing that you can do is not sell to your list from the get go. You should probably just send information and build trust. From that trust you can start blasting out emails that they will open and not mark as spam. Another thing that this does is allows the big email companies to learn to trust your IP and to whistle you are a trusted sender of email.

The downside is that if you do not know how to email marketing properly your IP, domain and email server will be blacklisted and your emails will all go to the spam folder of your target. Blacklisting is the kryptonite to all email marketers because if you can't hit the inbox of your target, then you are not likely to earn any money.

As you all know, email marketing is one of the best forms of marketing and it is one of the oldest forms of internet marketing. Email marketing falls within the direct marketing triangle and it allows a marketer to directly engage with an audience. It allows the marketer to get quick results and to know if they have a winning campaign or a losing campaign. One of the great things about email marketing is how you can cheaply engage an audience such as people looking to buy mother's day gifts or people who are shopping during the Christmas season.




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