10 July 2014

What Is Hypercolour And Why You Need To Use It

By Hollis Biddle


Do not mess around with colors! This was the stand point for all designers several years ago. The reason for this was because if you happened to use a variety of hues blended wrongly, you would risk straining the eyes of your audience, their response, confuse their navigation and generally showcase a tacky look. This logic is what steered designers to opt for other techniques such as employing monochromatic designs or trust in tested and tried palettes. If well implemented, the colors would look minimal, tasteful and refined as well as trigger the purposed frame of mind. Anyhow, this is not the case in this present day and age; adopting hypercolors is the new trend.

It is for a fact that web designers have been utilizing colors since time-in-memorial, but not as freely as they do today. Similar to color blocking trends in the world of fashion, web design also involves the use of bold, dynamic, saturated colors which are apparently conflicting with each other but literally look great overall- this marks the growth of hypercolor websites. Here is how you can incorporate hypercolor in your next web design:

1. Hi-res screens demand. Fitting more and more pixels per square inch of screen is now probable by manufactures. You can now view extensive shades and tones of all rainbow colors unveiling crystal definition on our enchanting retina screens.

2. Assorted internet crowds. The young, old and from all walks of life are at liberty to operate the internet. Consequently, designers are required to acknowledge every individual's distinctive inclinations by acquiring an amiable color blends in their websites.

3. Flat design - It would have been eye straining and too heavy to gaze at multicolored websites such as Web 2.0 back in the day which utilized a lot of shadows, gradients, textures and bubbles. The formulation of flat design has motivated web designers to place different colors beside each other in a simple, clean manner without any impediments.

4. A cheerful website - It is believed that colorful websites mirror the present state of your site. For example you can say, "There is a lot to do, see, talk about, and share", by just utilizing hypercolors. You can transform your website into an interactive, more inviting site with the use of hypercolors. You can also depict cheer and bustling; an example of how you can achieve this is by using exciting colors for different tiles on your site or bold hue washes which reflect an athletic, dynamic lifestyle if it's a sports website or go crazy on colors if it's an art or music website.

Unlike in the past where color use was only limited to websites related to art, fashion photography, music and games, it has been discovered that brilliant web designs are a perfect fit for websites regardless of what the site or app deals with; be it news, health or weather. It is even believed that websites which use an array of colors indicate a friendlier outlook.

Nowadays designers are more adventurous, creative and brave with their color palettes. They have slowly deviated from the monochromatic design to the more bold, vivacious and saturated hypercolor use.




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