16 July 2014

Paying Attention To The Graphic Marketing Trends Of 2014

By Arees Furqan


Marketing trends have changed drastically over the past half-decade, and more changes are being seen every year. The most dominating marketing trend this year (2014), has been the use of intense graphics to market and advertise products both online and offline. Marketers are employing new tactics of advertising company brands and products through realistic visual effects that have never been seen before. Some of these include:



An infographics takes often complex data and information, and simplifies the knowledge into bite sized pieces that can be easily and quickly understood. These infographics can most often be easily understood by people who have no significant background or comprehension of the data that is being shown. Infographics were found in some of the children's encyclopedias from many years ago. They took an enormous jump in popularity when newspapers, particularly USA Today, started using them in their publication, both in printed format and online.

Consumers today are more wise than ever and certainly know when a business is trying to market to them their products. If you are new to online marketing it is probably a good idea to hire an outside advertising agency to help you understand all the latest trends that are relative to your business. Understanding your customer is key, and you will need to convey this message to the marketing company so they can create a simplistic marketing campaign to help drive relevant traffic to your website.

3. Vector art: Graphics designers are now using hand-crafted vector art to create eye-catching advertisements online. The authentic designs in these vector-arts attract one to look at, and this in turn delivers the main message as needed. This is by far the simplest yet easiest way to capture young people�s mind, and get them know what you are promoting as a marketer.

Make sure you take lots of notes, then use that to help you create your own graphic marketing tools. If you follow this advice, you will surely gain a relevant following of consumers in 2014! Websites that display content visually rather than in long text form are growing more popular every day. A clean interface with few words and images enriching their meaning lets customers take in a website at a glance without having to skim through walls of text to find what they're looking for.

Because marketing trends change so much, it's important to always stay up to date on what the latest graphics trends are on a moment to moment basis. So far, these are the major trends of 2014, but make sure to continue to stay up to date with the trends of later 2014 and beyond!




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