27 August 2014

Choosing Custom Trade Show Displays

By Deanne Shepard


Exhibitions and trade shows are a great way to get people to learn more about your business. While social media and other promotional methods can be effective there is something people appreciate about talking to people directly about a business and what they have to offer. A good way to get more people coming to you are custom trade show displays.

The reason getting your own display is important is so your company stands out. A lot of people will be at exhibitions. With everyone at their tables it can be difficult to see how one company is different from another. This is especially the case at specialist trade fairs. It can be hard to gauge the difference between one fishing supply company and another.

This is where the display comes in. How you present your business will often be the first thing that people see. Often in that split second a person will decide whether or not they want to find out more about you and what you have to potentially offer. With a custom display you are in effect creating your own shop window.

The type of display you create will depend on various factors. One big factor is your budget. For example if you have enough money you can have your own separate booth that people could sit inside and watch a presentation. If your budget is a bit tighter a pop up display constructed around a table is a more affordable option. It is also useful if you go to a lot of events and need to move around a lot.

Whether or not you get your own booth will depend on your budget and the space available. With a larger budget you can build your own modules that people can sit inside, add screens and so forth. If there is not much room available then you will not be able to put in a booth. However a pop up display can easily be constructed around a table and there is the additional benefit that they are relatively simple to break down at the end of the day.

Most displays will have a frame. Usually the frame will be made of steel. Some will be lighter or heavier depending on the manufacturer. What you choose will depend on how often you go to events and how much you have to transport them. Also before ordering check to see the guarantee on the frame as well.

As stated before image is important when it comes to creating a display that promotes your business. Therefore you need to be sure that the printed images on your display look effective. When ordering through a company remember to give them high resolution images or the pictures will come out fuzzy looking and this tends to look unprofessional, making your business stand out for the wrong reason!

You can find a number of companies online that can produce custom displays for you. It is worth talking to them about your needs and ideas to see how well they can implement them. It is also advisable to look up customer reviews and feedback in order to find the ideal design to suit your needs.




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