05 September 2014

80 Billion In Sales From Mobile Phones In 2014

By Adam Noah


The use of smart phones is becoming more popular than ever, with many people spending a good portion of their time surfing the web and watching movies on their cellular phones. This is something that has been growing for the last few years, especially in regard to e-commerce sales.

The advent of the smartphone has made it possible for people to shop online from the convenience of their phone wherever they may be. People that are smart advertisers will actually create applications that can be downloaded so that they can contact consumers on their phones with the ease. It is estimated that over $80 billion in sales this year on the Internet will come from mobile phones. Here are some ways that you can tap into this very lucrative part of advertising using cellular technology and the Internet.

Where Are Most Of The Sales Coming From - Most of the sales that are being purchased with mobile phones are, not surprisingly, coming from eBay and Amazon. That is because they are the primary sources for discount products that people are conditioned to buy from. Therefore, as you would guess, they will also navigate to the stores using their mobile phones. Since so many products are available on either of these websites, and they have been modified to allow mobile users to quickly purchase products with their phones, they are the leaders, accounting for most of the 20% or over $80 billion in sales that will be generated in 2014.

This is something that Amazon and eBay have definitively changed on their own websites, making it very easy for customers to login, purchase what they want, and be done within minutes. Although desktop online sales are still leading the pack because more people find it easier to navigate a website from a larger screen with the mouse, the increase in mobile sales, especially in 2014, shows that this area of e-commerce is growing rapidly.

If someone had predicted five years ago that cellular phones would actually be responsible for over $80 billion in sales, people would probably have laughed outright, and for good reason. At the time, the iPhone was in its infancy, and all other competitors had mediocre smartphones at best.

Other companies are realizing that this billion dollar trend is something that they can also tap into. By simply providing an application that people can download, that can alert them to products and services that you are updating or that you have to offer, they can then go to your website to purchase them as long as you have made the proper website modifications.




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