It's clear that social media is approached, by many, as something of an ad-focused experience. Facebook, for example, has a number of ads that can be seen on news feeds and it's clear that some of these will be able to stand out more than others. Even though Facebook ads have been around for quite some time, it seems like matters will shift in order for the site to appear similar to that of Google. If you're curious as to what this means, an online marketing firm may tell you more.
According to an article on Mashable, Kenshoo Social - an ad technology partner of Facebook - created technology that is still in its beta state as of this writing. However, in the coming weeks, it appears as though certain companies will be able to benefit from this particular service. For those who do not know, Kenshoo Social's service will be able to detect that you click on following search queries. As a result, keywords can be chosen so that the best ads can be presented.
What are the specifics behind this method, though, you may be wondering? To illustrate this point, let's say that you decide to search for "flowers" on Google and you click on the site of a certain florist. What will then happen, provided you search for flowers regularly, is that you will be met with fitting ads on Facebook that feature places to buy potted plants and the sort from. To put it simply, ads can be better determined through your search results and how you navigate them.
Keep in mind that companies were able to focus on specific demographics because of their most visited websites in the past. Even though the concept itself is not exactly new, any online marketing firm can tell you that this approach is more rooted in keyword usage than anything else. As firms such as fishbat will be able to tell you, the focus on keywords is a perk that was not available to marketers before Kenshoo Social's technology came to the surface. With it, though, comes the potential for marketing overall to be changed.
Provided this method is utilized in the proper way, I have no doubt that consumers will be helped in the long term. Keep in mind that ads can break a user experience, especially if the ads in question are ones that they could not care less about. Marketers should make note of this so that they do not run the risk of alienating the very audiences that they are trying to appeal to. This technology has tremendous potential and now it's a matter of seeing whether or not it will be utilized effectively.
According to an article on Mashable, Kenshoo Social - an ad technology partner of Facebook - created technology that is still in its beta state as of this writing. However, in the coming weeks, it appears as though certain companies will be able to benefit from this particular service. For those who do not know, Kenshoo Social's service will be able to detect that you click on following search queries. As a result, keywords can be chosen so that the best ads can be presented.
What are the specifics behind this method, though, you may be wondering? To illustrate this point, let's say that you decide to search for "flowers" on Google and you click on the site of a certain florist. What will then happen, provided you search for flowers regularly, is that you will be met with fitting ads on Facebook that feature places to buy potted plants and the sort from. To put it simply, ads can be better determined through your search results and how you navigate them.
Keep in mind that companies were able to focus on specific demographics because of their most visited websites in the past. Even though the concept itself is not exactly new, any online marketing firm can tell you that this approach is more rooted in keyword usage than anything else. As firms such as fishbat will be able to tell you, the focus on keywords is a perk that was not available to marketers before Kenshoo Social's technology came to the surface. With it, though, comes the potential for marketing overall to be changed.
Provided this method is utilized in the proper way, I have no doubt that consumers will be helped in the long term. Keep in mind that ads can break a user experience, especially if the ads in question are ones that they could not care less about. Marketers should make note of this so that they do not run the risk of alienating the very audiences that they are trying to appeal to. This technology has tremendous potential and now it's a matter of seeing whether or not it will be utilized effectively.
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Please consult fishbat if you have any questions in regards to the social media services of a trustworthy online marketing firm.. Unique version for reprint here: Can An Online Marketing Firm Focus On Facebook & Its Possible Ad Changes?.
