14 July 2014

How To Brand Your Business On Facebook

By Manny Rutz


There is no denying that social media is crucial in today's world when it comes to business. Thus, regardless of your business, your customers are probably using Facebook and if you are not on Facebook or you are not taking advantage of this platform you are missing out. In this article we are going to cover some tips to help you reach to potential customers and help you generate more traffic and sales.

We recommend that the first thing you do is setup your very own Facebook page and you make it look professional to match your business's image. It only takes a few minutes to do and the benefits of having your own business page are unlimited. If you can be sure to have a great cover and image of yourself or your brand to make sure people instantly recognize it.

Now, let's talk about what type of content should you be posting. The reality is that you want to mix it up between promotional content and value based content. Value based content can be tips, information or content that provides free value and information to your followers. The more value you provide the more likely you'll be to grow your network.

Another thing you can do to create a tighter community of prospects or customers is using a Facebook group. A group will help you connect a little deeper with your audience and be able to assist people in a more personal way. Groups can grow into the thousands and if you know how to do it right you can really explode your business.

Hopefully by now you see that Facebook can be used in many different ways, we didn't even talk about paid marketing but you should start in the beginning. Once you get the hang of working your Facebook page and providing value you can move on to bigger promotions. We hope this article serves it's purpose and helps you build that following you want and helps you get more traffic for your business.




About the Author: