The mobile platform has become a rich advertising platform for marketers today. This is because the bigger population in the world today have embraced the use of smartphones and other hand-held devices. The new features that come with smartphones, including geo-location capabilities and Google latitude have made reaching target audience very easy. Some of the currently trending mobile marketing tricks in use today include:
Mobile Video marketing: marketing through the marketing platform has never been easier especially with most target audiences using smartphones, tablets and iPads to access the internet. Developers today have come up with a new HD video format that many use to advertise through the platform. Video marketing continues to thrive and is effective especially when introducing a new product or brand in the market. Localized data: Any content accessed through the mobile platform today is localized. This means only local content is prioritized, and marketers are taking advantage of these to introduce products to the market.
Location-based marketing should not be limited to Smartphone users. An increasing number of Internet users now browse the Internet thanks to tablets. You should cater to this audience by making sure your website is easily accessible from a tablet.
Omni-channel marketing: This marketing technique focuses on marketing to both Business to customer (B2C) or Business to Business (B2B). The main focus here is to provider target customers to any available channels they can use to shop. This includes advertising within apps and many other mobile based technologies.
In closing, the growing rate of mobile users indicates that mobile is the future and marketers all need to step up to the challenge. If you as a marketer want to take the lion's share of profits to be made, then you should start learning how to market to mobile users as soon as possible.
In today's marketing landscape, all marketers must focus on what is called a responsive site. A responsive site is one that is designed to render perfectly on computer monitors to the smallest of cellphone screens. This is the top new trend in mobile marketing. The second trend is the building of location based lists with the third trend being creating test message opt-in lists in creative ways that gives a marketer the legal right to send marketing texts which can reach their customers 24/7. This sort of list building is uber profitable and pinpoint for high conversions. Our profits have increased since doing this.
Mobile Video marketing: marketing through the marketing platform has never been easier especially with most target audiences using smartphones, tablets and iPads to access the internet. Developers today have come up with a new HD video format that many use to advertise through the platform. Video marketing continues to thrive and is effective especially when introducing a new product or brand in the market. Localized data: Any content accessed through the mobile platform today is localized. This means only local content is prioritized, and marketers are taking advantage of these to introduce products to the market.
Location-based marketing should not be limited to Smartphone users. An increasing number of Internet users now browse the Internet thanks to tablets. You should cater to this audience by making sure your website is easily accessible from a tablet.
Omni-channel marketing: This marketing technique focuses on marketing to both Business to customer (B2C) or Business to Business (B2B). The main focus here is to provider target customers to any available channels they can use to shop. This includes advertising within apps and many other mobile based technologies.
In closing, the growing rate of mobile users indicates that mobile is the future and marketers all need to step up to the challenge. If you as a marketer want to take the lion's share of profits to be made, then you should start learning how to market to mobile users as soon as possible.
In today's marketing landscape, all marketers must focus on what is called a responsive site. A responsive site is one that is designed to render perfectly on computer monitors to the smallest of cellphone screens. This is the top new trend in mobile marketing. The second trend is the building of location based lists with the third trend being creating test message opt-in lists in creative ways that gives a marketer the legal right to send marketing texts which can reach their customers 24/7. This sort of list building is uber profitable and pinpoint for high conversions. Our profits have increased since doing this.
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