Google created Smart Lists to automate the creation of re-marketing lists. These lists depend on the anonymous conversion data that is taken from countless websites that implemented Google Analytics and opted to share their data with Google.
These lists are created using artificial intelligence that analyzes information gathered on the user like page depth, referrer, device, and browser. It looks at what the user actually does on the website, and calibrates a re-marketing campaign in AdWords. It figures out which users have a higher probability to convert when he visits the website later. Google updates the model everyday of users who have the most potential in converting. Based on this, the list adds or removes users to make the list a truly powerful marketing tool.
If a website has less that 500 e-commerce transactions and ten thousand daily page-views every month, Smart Lists will model similar businesses that are sharing data with Google Analytics in order to come up with re-marketing list.
For websites that have at least 500 e-commerce transactions a month and ten thousand daily page-views, the Smart List will be tailored to how the visitors were led to conversion on that specific website. That specific List is only accessible by that specific website. There is no sharing of this new data, and the List will be uniquely marked.
Smart Lists are meant to make re-marketing easier for novices using this method.Smart Lists can make all marketers work smarter and faster. Based on statistical analysis of this new data, the marketer can make a quick decision what factors to focus on to get the most accurate prediction on conversion. It takes time making sense out of a set of data. Smart Lists will continue to improve for more advanced users and automate as much as data interpretation as possible to marketers can spend more time growing his business and not crunching numbers.
These lists are created using artificial intelligence that analyzes information gathered on the user like page depth, referrer, device, and browser. It looks at what the user actually does on the website, and calibrates a re-marketing campaign in AdWords. It figures out which users have a higher probability to convert when he visits the website later. Google updates the model everyday of users who have the most potential in converting. Based on this, the list adds or removes users to make the list a truly powerful marketing tool.
If a website has less that 500 e-commerce transactions and ten thousand daily page-views every month, Smart Lists will model similar businesses that are sharing data with Google Analytics in order to come up with re-marketing list.
For websites that have at least 500 e-commerce transactions a month and ten thousand daily page-views, the Smart List will be tailored to how the visitors were led to conversion on that specific website. That specific List is only accessible by that specific website. There is no sharing of this new data, and the List will be uniquely marked.
Smart Lists are meant to make re-marketing easier for novices using this method.Smart Lists can make all marketers work smarter and faster. Based on statistical analysis of this new data, the marketer can make a quick decision what factors to focus on to get the most accurate prediction on conversion. It takes time making sense out of a set of data. Smart Lists will continue to improve for more advanced users and automate as much as data interpretation as possible to marketers can spend more time growing his business and not crunching numbers.
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