19 May 2014

Trends Made More Obvious By Four Apps Released By Facebook

By Bilal Amed


The idea of having your pulse on the trends of the world, knowing what topics are being talked about, is something that is very valuable to media industries today. It's also information that companies would like to know about when creating products or services for consumers. At the last F8 summit by Facebook, they have released four applications which allow people to target information that is currently trending among the Facebook community. Let's look at what these four applications are, and how they can be beneficial for businesses and individuals trying to follow trends that are currently happening.



Overview Of The Four API Apps

A quick overview of these applications shows that Facebook is trying to provide real-time data for its users and businesses around the world. The Trending app allows people to look at a personalized, and depersonalized, list of trends that are currently happening. There is a Topic Feed that ranks the content by topic, and a hashtag counter that shows which hashtags are performing the best. Finally, there is a Topic Insights at which will show information about users that are creating the trends in the topics, based upon geography, gender and age.

How To Use These Apps

These applications have many uses, most of which are related to business. If you are able to know what people are looking for at any given time, and have access to these individuals, by providing them with a product or service that they are looking for, you increase your odds of making the sale. This is very profitable information for companies that sell Evergreen product, specifically those that have new ones come out every year. It's also useful during media events were polling needs to be done, allowing the companies to quickly tally what is trending at any given moment.

To tap into media trends that are currently happening, Facebook has come out with four separate applications. These new applications are called Trending, Topic Insights, Topic Feed, and Hashtag Counter. They will enable people to see what is trending at any given time, find out more about who is talking about the trends, present the most popular trends, and also look at what hashtags are being used most.




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