23 May 2014

Using Google Plus And Youtube For Marketing Purposes

By Yussef Smith


Do you use Google Plus to interact with your audience? You can now use YouTube to upload your promotional videos and choose which Google Plus Circle you want to share this content with. Google Plus users have been able to share content with the member of a Circle since Google Plus was created but the YouTube videos can now be made private and accessible only to the members of a Circle.



You have the possibility of setting your video as private when you upload it to YouTube. You can also choose a Circle as your audience at the same moment. This means your video will be private and accessible only by the members of the Circle you chose. This new feature should make sharing video content with your Google Plus network a lot easier. You can now create tailored video content and not have to worry about anyone outside of your target audience finding the videos. You could for instance use this feature to share exclusive details about the projects you are working on.

Making your video content exclusive is a way of making it more valuable in the eyes of your audience. If you share interesting videos with the members of a Circle, more clients will want to join this Circle and get access to the exclusive content. And this exactly what you would want as well.

Exclusivity is a great way to generate some interest for your brand. If clients have the impression that they are receiving special treatment by getting access to your videos, they will feel appreciated and will develop an even more positive image of your brand.

Explore the different features of Google Plus and YouTube to figure out the best way to market your brand. If you feel that exclusivity is a great way to generate some interest for your products, create restricted video content.

This feature means that video content can now be made exclusive to a Google Plus Circle. If you have been thinking about starting a video blog or using video content to present your products in an original manner, setting your video as private means that they will not impact the initial impression a person would get from your brand and its online presence. This gives you more control over the content you expose your audience to as they learn more about your products. You could for instance create some private videos to show products before you release them to a select few customers. You could also share some coupon codes or information about promotional offers only to a specific group of customers. Google Plus makes it easy for you to create and manage circles so you can organize your contacts in function of how likely they are to purchase a product and share adapted video content with each target group.




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