15 May 2014

Video Ads Powered By Freewheel - A New Amazon Feature

By Hajj Isa


Have you heard of video advertising? Perhaps you know about FreeWheel a company that specializes in video ads on the web. Recently they have partnered with Amazon in order to launch one of the best advertising systems to come out in years. It basically focuses upon short form video ads that are specifically targeting people in the Amazon e-commerce marketplace. Unlike traditional advertisements on Google, or video advertisements on YouTube, you are actually targeting buyers instead of individuals simply looking for information. Let's take a look at why this is going to be one of the best video advertising systems created in years.



Why Video Ads Powered By FreeWheel Is So Impressive

The first reason that these types of video ads will work is because of the market they are targeting. When you are placing your ads, you can choose the audience that you want to target, and all of them will be buyers. Second, the "Shop Now" call to action buttons make it very easy for people to go from the video directly to your product. When you do this, especially with these short videos, it increases the probability that they will buy. Third, Amazon is a trusted name in the industry, and all of the products that they sell are embedded with this trust. If you see something on Amazon, you are not likely to wonder about the credibility of the vendor since it is approved and live on Amazon.com. This will ensure that any product that you are advertising will be more likely to sell because the trust factor of Amazon will pass over to the products and services that you have to offer.

Video Ads And FreeWheel

The reason that this advertising will be successful is because of how short the videos are. People do not like to watch long videos, and with a call to action, it will motivate people to click. Plus, using FreeWheel's video ad platform, it will be very easy to change your ads, and add new ones whenever you want. You are tapping into millions of buyers on Amazon, making this type of advertising even more lucrative. Hopefully you will consider checking out Amazon's new Video Ads Powered By FreeWheel, and advertising system that promises to help people make more money.




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