30 June 2017

Fashion & 3 Reasons Instagram Matters, With Online Marketing Companies

By Paula Hess


Fashion experts should know that some social media channels perform better than others. When it comes to the greatest results, few channels stand out as much as Instagram. This is one of the more visual platforms, but there's so much more to it than that. Any online marketing company will be able to say the same. The following 3 benefits are just a few that those in fashion stand to gain from using Instagram.

Instagram differs from other social media networks in the sense that it's more visual by comparison. More likely than not, your regular Instagram trek will involve mostly pictures, which can theoretically showcase some of the best articles of clothing on the market. Why wouldn't fashion experts want to draw their attention to Instagram? However, this is just one of many perks that should be discussed.

Another reason why Instagram matters is the fact that it can facilitate ecommerce efforts. If you don't know, along with the images that this site is known for, links can be included. These links will direct people to pages where they can purchase what they see, provided they're inclined to do so. This makes the social media experience more streamlined, not only for potential customers but yourself as well.

Lastly, according to companies like fishbat, Instagram is one of the fastest-growing social media platforms in the world. To frame this, there are about 600 million monthly users on the site, meaning that it's entirely possible that you can grab their attention. Furthermore, you may be able to sell products to them, growing your consumer base in the process. Regardless of how involved you are in fashion, knowing where people are will help you expand your reach.

Whether you're a fashion designer, retailer, or what have you, it's important to understand that Instagram stands out. It's one of the more interactive social media networks in the world, and its growing popularity cannot be denied. Yes, there are many social media sites that exist, and some are considerably more popular than others. However, it comes to Instagram, few industries seem to benefit as much as fashion.




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