12 June 2017

How Paid And Organic Search Impact Long Island SEO

By Paula Hess


When you type in a term in a search engine, you're likely to find hundreds of results. These are formulated two different methods: paid and organic search. While the former can be taken advantage of by companies with the means to do so, the latter hinges on a number of processes unseen to the naked eye. For a better understanding of how these are able to impact Long Island SEO, the following information must be kept in mind.

Paid search is, more or less, what you'd expect it to be. It allows you to pay to be featured for certain search engine results. For example, if you're a benefits broker in the northeast, maybe you'd like to show up when someone types in, "New York health benefits." This is just one example, but the gist is that you can pay to be featured. This is just one of the practices that companies like fishbat can tell you about.

Organic search, on the other hand, occurs when search engine algorithms are able to function as they should. This is a bit tougher, if not impossible, to manipulate and can only be facilitated by following the proper SEO practices. Failure to do so will not only have your website penalized, but may prevent your site from showing up at all. With this information in mind, you may be curious to know whether it's better or worse than paid search.

This is just a general overview of organic and paid search, but now comes the time to determine which one is better. It's interesting because, when you look into both of these practices in detail, neither one is inherently better than the other. The main reason for this is that they are completely different practices meant to yield unique results. Long Island SEO companies across the board will attest to the notion that both matter in their own ways.

Hopefully this piece has given you a better understanding of what paid and organic search are all about. While they might seem like they're opposed in a number of ways, the truth of the matter is that both are necessary. They provide the results that people are looking for, regardless of how much money businesses are willing to spend on SEO. When the right practices are followed, the ideal search results will arise.




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