09 July 2013

The Latest SEO News Following Panda And Penguin Updates

By Frederic Leblanc


After Google launched their algorithm updates, Panda and Penguin, Seo as we knew it before changed totally. Webmasters were complaining that their sites lost ranking, were de-indexed as well as sandboxed. But you do not need to be concerned about that anymore, we'll explain the latest SEO news you need to understand in this new era.

Latest SEO news revealed

The very first update was Google Panda, released in February, 2011. Google panda is in charge of detecting poorly written content material, spun articles, keyword stuffed content material, and so on. Before Panda, webmasters usually utilized 1 post and even 40 differents versions from the exact same post for their hyperlinks building campaign, this technique does not work any longer. The algorithm after this update is so potent that it can recognize your article's subject by sorting out each possible keyword, phrase you used in your article. Google is intelligent, if you have crappy content, they'll notice, sooner or later they will.

This update is not that poor, really the solution is fairly simple: employ a great writer, write the content material your self, and create for individuals and not for the search engines.

And now we introduce to you, the true nightmare of all webmasters, Google Penguin update. This is the real deal, the update that ended a large number of web sites and punished millions. This bad boy is watching the methods you use for building links for your web site. No much more Black Hat Search engine optimization, which implies that these "10,000 hyperlinks a day campaigns" are out from the game for good. Utilizing Black Hat methods is totally forbidden now, all those automatic tools we used to make use of are now practically useless, you will find people who nonetheless use it but now it must be almost manual so there's no danger. Even Gray Hat methods are dead. In this latest SEO news, what Google is trying to attain with this update is the fact that Google desires to show high quality, relevant content to its users so why would he rank your Overly-optimized, complete of irrelevant content website?

It is all about White Hat methods now, and it should have been that way because the extremely beginning. Most of the so known as "SEO experts" were actually scammers and what happened to them now? They're out of the company. Prior to it was extremely lucrative to make a item (generally ebooks), create a website or landing page and then run the HEAVIEST black hat campaign ever and rank it inside a matter of months. All they cared was about the easy money, not actually caring about how visitors benefited from it. Latest SEO news in a nutshell (suggestions included)

Produce a high quality item or service about some thing you are passionate about. We want effective company that keeps the money flowing for many years. If your item is great sufficient, you'll get money, don't rush it. Create a well-designed website to market your product/service. Tip: include a blog inside your website. Google loves new content, and also the best method to add every day or weekly content is through a weblog in your web site. Market your website the proper way, White Hat techniques only. Quit trying to take shortcuts simply because within the lengthy run, they do more harm than good..

That's it. Now you know precisely what to prevent and what to complete. You may also Google "Latest SEO news" for more tips and great practices you can apply for your website.




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