19 November 2013

Buy Domain Names: An Overview

By Lawrence Carloni


Buy domain names may seem like a daunting task when starting an Internet marketing niche. Most people are not aware of how to come up with a good domain name. However, buying and registering a domain name is the first step in developing any website. The domain name is your personal Web address by which you will be identified on the Internet. As such, buying and choosing the best available domain name is an essential undertaking, the outcome of which is critical for your website's eventual success.

Before you buy domain name, you need to think of ways on how you are going to make your domain stand out amid the scores of online competitors. This is known as your Unique Selling Position or USP. This is evident among big companies who have managed to stand out despite the emergence of hordes of competitors. It's a given that they have deep pockets to help them along, but they are in constant search of ways to buy domain names that would give them their much needed USP. The Internet is an equal playing field, even if you're just starting an online business, you can buy domain name which will provide you with your own USP.

Before you buy domain name, decide what type of domain you want to have for your site. If you intend to market your business at a particular region, it is recommended that your domain name ends with a national suffix. But if you are aiming to venture into the international market, then pick an international top level domain such as .com, .net and .org. You can buy an international domain name from national and international registrars. In general, buying a domain name from a global registrar is cheaper than buying it from a local company.

It would serve you well if your main keyword is part of the domain name that you intend to buy. Your site will have a huge advantage if you have a domain name that is also your main keyword so you can rank high in Google searches and other search engines. Simply put, it is perfect for SEO purposes and appearing on the first page of search engines, thereby driving lots of traffic to your website. As aforementioned, buy domain name is relatively easy, what you really have to work on is choosing the best available domain name for your website. Once you have selected the right one and have bought it, the next thing that you need to do is to look for a cheap yet reliable web hosting service.

Another way to buy domain name that is already taken is to try to acquire it once it's being released. There are cases when owners forget to renew their domain on time or they simply lose interest in it, and, after the allotted grace period, the domain is available again. Buying expired domain names allows you to take advantage of the age of the domain, and acquire it at a regular price.




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