06 November 2013

Secrets Of The Attraction Marketing Formula

By Joe Burke


Do you need more targeted traffic, leads and sales? Naturally. Who doesn't?

If we told you that with just a little extra work, time, economic investment as well as a willingness to learn you may be making use of the proven attraction marketing formula to make your business even more successful, would you be interested? Who does not want to be effective? That is the entire idea isn't it?

Attraction Marketing Formula Overview

Let's start off by taking a look at typical marketing and what we mean by creating an attraction marketing formula based funnel. It really is essential to know the philosophy of where we're going with this and why. This can be important so you are able to appreciate the complete advantages of what it is going to mean to you as well as your business.

Making use of standard advertising you simply generate an ad or banner for the product or service and put it wherever you feel the maximum level of people will see it. That's fine if you're Coca-Cola or an easily recognized brand! If you're a modest, new or specialty business, without having much brand visibility then considering your advertising budget this will likely be wasted using this technique.

Attraction marketing, on the other hand, is based on the idea that there are constantly several people that are actively looking for your distinct product, service or business opportunity (meaning they are moments away from purchasing!) and the aim is basically to make it effortless for them to locate and buy from you versus the competition.

The Attraction Marketing Formula Beats Standard Marketing

You will find two major benefits to making use of an attraction marketing formula model.

First, it is possible to significantly decrease (or perhaps entirely eliminate) your marketing and promotional fees simply because you may no longer be advertising to the masses. Instead you will be focused on getting your message in front of a a lot smaller, far more highly targeted group of ready-to-buy prospects.

2. By identifying these people we discussed above who're genuinely enthusiastic about your product or opportunity, you will find that the return on your investment is going to be considerably higher. As an alternative to having a low ROI, for instance, if you advertised in a neighborhood newspaper or online your returns are going to be significantly higher.

How to use the Attraction Marketing Formula

We touched on the measures for identifying your target industry above and you will find 3 easy steps to begin:

1. By utilizing keyword research tools you will be able to identify what words and phrases people are utilizing while actively trying to find your product or opportunity. By having that info you will be able of find out exactly where those people are on the web. You'll find them in social media groups and participating on blogs and in forums. Off-line they could be getting magazines and periodicals.

2. What is stopping these people from buying a particular product? You'll be able to identify these motives by actively participating on other groups, blogs and forums and answering concerns and helping those people. The ultimate aim is to get them to your web site where they will find out your specific knowledge. You'll be able to then earn their trust so they'll buy from you.

3. Get your message in front of individuals who are prepared to do-business only. This could be done by running ads only in the media they are employing or by pay-per-click ads. This will be displayed only to those people looking for it or by matching your keyword content.

Taking the time to embrace the art and science of creating an attraction marketing formula can pay large dividends by decreasing costs and escalating your bottom line income.




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