03 November 2013

Sharing My Experiences On Marketing On Twitter

By Edward Morrison


Not too long ago, it was tough to brush off the buzz online about Twitter marketing tools. It was believed that Twitter was one of the better ways to grow a list and to get people to purchase the products you are advertising. But the question is, were any of those programs that were sold, actually doing you any good? Exactly how effective is Twitter marketing? This article will examine the case for becoming involved and to determine if it will actually repay your time and effort.

Anxious to raise my product sales, I went ahead and got started on Twitter marketing to create a large list of followers hoping to turn them into customers. I ended up paying for and joining programs that would get me followers and programs that would basically advertise my products for me. By the time I'd finished, I'd spent money on something like eight programs to perform some of the grunt work involved in Twitter marketing.



I purchased a software package that would automatically follow people for me in an attempt to have them follow me back on Evolv. People who were not following me on Twitter would be automatically taken off my follow list by another program I had bought. Removing non-followers meant I could devote my attention on other people who might be persuaded to follow me. Some of the tools I invested in are not interesting enough to bring up but I will just mention a useful program that auto-Tweeted any blog posts I made each time they were published.

[http://www.youtube.com/watch?v=6vweGXFGLvk:Evolv]


In the beginning, I was really happy with the end results after using the programs in combination since they really delivered on what they promised. But as soon as it appeared that I wasn't pulling in any money, my initial enthusiasm was soon dampened. My strategy was to post many blog entries daily and each of them was then sent straight to appear on Twitter. Then I found a way to have all the posts done for me automatically, hoping that the more posts I would have the more folks who would see them.

The results of my attempts are: Utilizing this strategy over three years resulted in almost 10,000 people following me on Twitter. And although you may think that is great, wait 'til you hear the whole story. In the same 3 year period, my Twitter account gathered over 15,000 blog posts that had links to my affiliate offers.

And that was the only advertising that I did for that blog, I opted not to even ping the posts to see just what Twitter could do for me. Well, you can't say that 3 years isn't long enough to get modest results but using Twitter I just got 2 - 4 visitors every day to my blog. My affiliate earnings from 2 transactions was $47 and to that you can add $8.65 Adsense revenue - pretty dismal all around!

In short, having nearly ten thousand followers on Twitter using all these tools will not give you the results you desire. As a matter of fact, in the last 3 years I have not even made enough money from that blog to pay for the Twitter programs that I had purchased. There could be other more successful means of marketing on Twitter, but from my experience, using automatic software tools is not one of them.




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