04 June 2014

The Top Five Trending Photoshop Features Used In Marketing

By Bilal Amed


Photoshop is an image editing software that is widely used by website owners worldwide. In the past, the software was mostly used to crop and adjust images to be posted on websites. Marketing experts, however, have found creative marketing uses for Photoshop.



Easily, the most popular creative use of Photoshop is the creation of info-graphics. What are they? They are pieces of information that is rendered in graphic or picture form. In the past, webmasters posted information mostly in text form, however, most people don't read on the Internet, making it necessary to find new ways to deliver the message without boring the audience.

3. Masking - Masking is a very popular feature in Photoshop. It involves cutting an image into a shape and moving it onto another background. The convenience and versatility of this function will probably keep it trending for a long time to come.

Possible Advancements In 2014

Although Photoshop is typically associated with images, the use of video has slowly become one of the most profitable ways to generate online revenue. It can also be used to get foot traffic from those that find you online, and are willing to drive to your brick-and-mortar store to find out what you have to offer. Photoshop makes it very easy to create imagery for slideshows and videos that can be created with screen capture software, or by professionals that you hire. Integrating images with video using Photoshop, and the advancements that are to come, will help your business become more profitable this year.

Photoshop opens the door for endless possibilities. Learning how to use Photoshop allows you to convey ideas with images, which can be a lot more efficient than writing about the ideas and concepts you want to share with your audience. A Photoshopped image of a product can for instance convey the idea that the product is unique, valuable and desirable. Learning how to use Photoshop is a great investment of your time. You will be able to create quality content for your online marketing campaign and reach out to your audience thanks to visual messages. These are only a few of the possible uses of Photoshop.




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