Following the launch of the WWE Network on February 24th a couple of months ago, there were expectations that came with it as well. You may be curious as to how many people have signed up since that time and how that can impact the money that World Wrestling Entertainment invested in the first place. If you would like further detail on the matter, I am of the opinion that an online marketing firm can offer further analysis. Where exactly does the WWE Network stand, you may wonder?
Los Angeles published a story regarding the WWE Network that stated it had reached around 667,287 subscribers or so. WWE made it a point to say that, in order for the company to break even with the WWE Network, it would have to reach a total of one million subscribers by the end of the year. A challenging goal, to say the least, but there are other factors that an online marketing firm can cover as well. For instance, the WWE Network has not yet been launched internationally, as firms the likes of fishbat can tell you.
The WWE Network has been showcased on WWE's weekly shows, which is another point that an online marketing firm can cover. On RAW, for instance, I found a WWE Network commercial was set in the middle of the show, detailing its various features in the process. It was important for the company to address its most important audience and they were able to do that reasonably well. In my view, though, it is possible to bring in older fans with the right level of promotion put into place.
With that said, I believe that there is a level of nostalgia to consider with the WWE Network to consider. It's prudent to note that WWE's new streaming service also entails vintage video libraries from not only WWE but other wrestling promotions, to boot. What this means is that those who might be more familiar with the "boom period" of wrestling seen in the 80's would be able to sign up for the WWE Network and have access to that older content. To say the least, the WWE Network's reach is broad.
The question remains, though: can the WWE Network reach one million subscribers before the end of 2014? I think that once the service is launched in other areas of the world, the previously stated statistic will balloon, especially when given the fact that WWE is an international entity with fans all over the world. The WWE Network itself is capable and it boasts a tremendous amount of content for the asking price of $9.99 a month. Time will tell if the goal of one million is reached.
Los Angeles published a story regarding the WWE Network that stated it had reached around 667,287 subscribers or so. WWE made it a point to say that, in order for the company to break even with the WWE Network, it would have to reach a total of one million subscribers by the end of the year. A challenging goal, to say the least, but there are other factors that an online marketing firm can cover as well. For instance, the WWE Network has not yet been launched internationally, as firms the likes of fishbat can tell you.
The WWE Network has been showcased on WWE's weekly shows, which is another point that an online marketing firm can cover. On RAW, for instance, I found a WWE Network commercial was set in the middle of the show, detailing its various features in the process. It was important for the company to address its most important audience and they were able to do that reasonably well. In my view, though, it is possible to bring in older fans with the right level of promotion put into place.
With that said, I believe that there is a level of nostalgia to consider with the WWE Network to consider. It's prudent to note that WWE's new streaming service also entails vintage video libraries from not only WWE but other wrestling promotions, to boot. What this means is that those who might be more familiar with the "boom period" of wrestling seen in the 80's would be able to sign up for the WWE Network and have access to that older content. To say the least, the WWE Network's reach is broad.
The question remains, though: can the WWE Network reach one million subscribers before the end of 2014? I think that once the service is launched in other areas of the world, the previously stated statistic will balloon, especially when given the fact that WWE is an international entity with fans all over the world. The WWE Network itself is capable and it boasts a tremendous amount of content for the asking price of $9.99 a month. Time will tell if the goal of one million is reached.
About the Author:
Contact fishbat if you'd like to become knowledgeable about the several services that an online marketing firm can implement to help your brand.. This article, The WWE Network & Assessment From An Online Marketing Firm is released under a creative commons attribution license.
