06 May 2018

Long Island Advertising Agencies: The Most Important Questions About Branding

By Rob Sutter


Branding is one of the most intricate endeavors that can't be denied. Long Island advertising agencies across the board can agree, which is why it's important for this to be covered with as much detail as possible. Fortunately, the following questions and answers should provide you with a general understanding of what branding is all about. From there, you'll be able to take your business to heights that you may not have thought possible.

"What's the definition of branding?" For those that don't know, branding is when identities and visuals are designed for products, services, and even companies. There are many examples of this at work today, with some being more evident than others. If you see the gray image of an Apple, for example, you'll most likely attribute it to popular technology. Of course, this is just a general overview that firms such as fishbat can provide.

"Are branding and marketing interchangeable?" No, because they share differences that help them stand out from one another. Branding is associated with image, for example, while marketing is tied to action. Also, branding is used to maintain one's user base, while marketing is meant to grow it by appealing to new individuals and groups. Differences like these show that such terms are far from interchangeable.

"How do I build my brand?" Now that you know that branding is more visually-focused, there are numerous assets that have to be created. You should create a slogan, as this will help people remember or recognize you. You can go even further by creating a logo that catches the attention of others, even if they may not be in your target demographic. The more assets you create, and the sooner you finalize them, the strong your brand will be.

"Is branding expensive?" The answer to this question will vary, primarily due to the fact that every business has its own budget. You have to account for the costs that you're willing to cover. From there, you can compare the total to your budget so that you know if you're over or under your limit. Branding doesn't necessarily have to be expensive, but generally speaking, you get more out of the service if you provide more.




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